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Digital Marketing Training Program

Overview

Our Digital Marketing course is a industry level training program designed for students, entrepreneurs and working professionals. Digital Marketing is the new buzz in the market since some time now. With the advent of Digital India, more focus is being put by Government and private organizations for digitizing processes.Social Media has changed our day to day lives. The basic approach of marketers has now-a-days changed. The best example of using Digital platforms for branding and outreach to people can be drawn from election campaigning by our Hon’ble Prime Minister Sh. Narendra Modi in 2014 elections which led him to a huge win.

OUR USP’s

Training from experts from Best Digital Marketing Companies in Pune 60% Practical Knowledge & 40 % theoretical exposure 24*7 Support Syllabus designed as per Industry standards Exposure to live projects

Duration : Weekdays (1.5 months) & Weekend (2 months) (35 hrs)

Prerequisites : Computer Fundamentals

Who can join this course –?

Fresher Graduates/Post Graduates,Fresher Graduates/Post Graduates,Working Professionals,Entrepreneurs,Business Owners,Housewives,Call Center Employees,

Course Syllabus

Digital Marketing Training Program
  1. Introduction to Web
    • Basics of Web
    • How websites work (Insights to servers, Domain, Hosting)
    • Types of website (Static, Dynamic, CMS etc.) More focus on HTML & WordPress sites
    • How websites are made/ Technologies used to make websites
    • Basic HTML overview (Html tags, anchor tags, alt tags)
    • W3C validation
    • Sitemaps(HTML & XML)
    • HTTP response codes
  2. Introduction to Digital Marketing (DM) (Time – 8 hrs)
    • Why is DM needed/ DM overview/Importance of Digital Marketing)
    • Google Insights(Evolution of Google)
    • How search engine works?
    • Google algorithms and insights(include panda, penguin etc.)
    • Google SandBox Effect
    • Google Snippets
    • What is page rank?
    • Keyword insights(include SERP)
  3. Introduction to tools (Time – 10 hrs)
    • Google Keyword Planner
    • Importance of keyword planner
    • How to use keyword planner
    • Understanding & analyzing volume data & search trends
    • Google Analytics
    • How to setup analytics account
    • Understanding the metrics like Sessions, page views, Bounce Rate etc.
    • Goals – Use & Set up
    • Creating Funnels
    • Understanding user behavior & Demographics
    • Analysis & Reporting
    • Google Webmaster/Search Console
    • How to setup search console account
    • How to submit a site for indexing via Console
    • Linking Analytics & Console
    • Crawl Errors – Types & how to fix them
    • Sitemap Addition
    • Setting up international Targeting
    • Rich Cards
    • Structured Data
    • How to remove spammy actions
    • Security Issues- Insights
    • Google Speed Test tool
    • Checking speed on desktop & mobile and ways to improve them.
    • Alexa Rank checker tool
    • Checking backlinks, & alexa rank
    • Ahref
    • Checking backlinks of websites
    • Copyscape
    • Check the content duplicity
    • XML sitemap generator
    • Creation of XML sitemapsy
  4. SEO insights
    • Website Analysis(usage of tools, analysis factors to be discussed in detail )
    • Competitor analysis
    • On page optimization (will include meta tags creation, on page strategy , robots.txt , sitemap.xml creation, submitting sites to search engine, setting up Google Analytics & webmaster tools)
    • Canonicalization and its implementation
    • .ht Access Files and its Importance
    • Understanding redirection (301,302)
    • How to deal with multilingual websites?
    • Latent Semantic Indexing.(LSI)
    • Markup Schema implementation
    • Data Highlighter
    • AMP
    • Local SEO
    • Off page optimization
    • What is site indexing?
    • What are backlinks?( Follow, no follow links)
    • Types of submissions(Directory, Article, Blog, Classified)
    • Press Release Submission
    • WordPress Blog creation & its promotion
  5. Social Media Marketing(Time – 6 hrs)
    • Facebook
    • FB for Business (includes page creation, understanding customer base, posting {When & how to post}, posting schedule)
    • FB algo history
    • FB Adverts Manager (Paid channels)
    • FB Analytics (Measuring results)
    • Organic Promotion insights(creation of groups, types of groups, ways to post in group, use of hashtags etc.)
    • Twitter
    • Twitter for business
    • Use of hashtags
    • Twitter Cards
    • How to add followers – Strategy creation
    • Twitter Analytics
    • Linkedin
    • Basic Insights( Linkedin Profile Creation, Page creation, how to add in groups etc.)
    • Content Strategy
    • Paid Ads /Sponsored ads (How to set up a campaign, various tactics to reach out to the customers/target audience)
  6. Google Adwords (Time – 6 hrs)
    • Account /Campaign Creation
    • Insights to Google Adwords Structure
    • Insights to MCC
    • Data Feed Creation
    • Google Shopping Ads
    • Types of modes – CPC, CPM, CPA etc.
    • Landing Page – Need & optimization
    • Display Ads & Text Ads
    • Geo Targeting
    • Sitelinks
    • Bid Management
    • Ad Scheduling
    • Remarketing
    • Campaign Monitoring
    • Adwords Policies
    • Reporting
  7. Email Marketing (Time – 2 hrs)
    • Use & need of email marketing
    • Working of email servers
    • Understanding email nomenclature like open rate, spam, soft bounce etc.
    • Introduction to various tools like Mailchimp
    • Landing Pages
    • Mail Automation
  8. Mobile Marketing (Time – 2 hrs)
    • Insights to Mobile Apps
    • App store Optimization (ASO)
    • How to increase downloads
    • SMS Marketing

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