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SEO Course

Overview

SEO(Search Engine Optimization) is a way of optimizing the websites for Search Engines specifically Google. Our SEO course is specifically designed as per the recent trends in the Google guidelines and as per the industry standards. SEO plays a vital role in terms of branding, marketing and sales for all organizations. This can be clearly seen by the huge rise in the websites getting evolved and a significant inclination towards achieving search engine rankings. This shows the bright future of candidates pursuing our SEO training.

OUR USP’s

Training from experts from #1 & #2 seo companies in Pune 60% Practical Knowledge & 40 % theoretical exposure 24*7 Support Syllabus designed as per Industry standards Exposure to live projects

Duration : Weekdays (1.5 months) & Weekend (2 months) (35 hrs)

Prerequisites : Computer Fundamentals

Who can join this course –?

Fresher Graduates/Post Graduates, Working Professionals, Entrepreneurs, Business Owners, Housewives, Call Center Employees,

Course Syllabus

SEO Course
  1. .Introduction to Web
    • Basics of Web
    • How websites work (Insights to servers, Domain, Hosting)
    • Types of website (Static, Dynamic, CMS etc.) More focus on HTML & WordPress sites
    • How websites are made/ Technologies used to make websites
    • Basic HTML overview (Html tags, anchor tags, alt tags)
    • W3C validation
    • Sitemaps(HTML & XML)
    • HTTP response codes
  2. SEO insights
    • Website Analysis(usage of tools, analysis factors to be discussed in detail )
    • Competitor analysis
    • On page optimization (will include meta tags creation, on page strategy , robots.txt , sitemap.xml creation, submitting sites to search engine, setting up Google Analytics & webmaster tools)
    • Canonicalization and its implementation
    • .ht Access Files and its Importance
    • Understanding redirection (301,302)
    • How to deal with multilingual websites?
    • Latent Semantic Indexing.(LSI)
    • Markup Schema implementation
    • Data Highlighter
    • AMP
    • Local SEO
  3. Off page optimization(Time – 10 hrs)
    • What is site indexing?
    • What are backlinks?( Follow, no follow links)
    • Types of submissions(Directory, Article, Blog, Classified)
    • Press Release Submission
    • WordPress Blog creation & its promotion

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