Digital Marketing Training Program

Book your Seat by a One-time Registration Fee of Rs.2000/-

Course Overview

3RI Technologies is one of the best training institutes to pursue Digital Marketing Training Course. Our Digital Marketing course is designed by the industry specialists and is delivered by the certified Digital Marketers having 7+ years of experience. Our Digital Marketing course is divided among many modules and is catered as per the audience. We have designed our course for specific audiences as well like for students, college graduates, marketing professionals, entrepreneurs etc. With increasing popularity of online marketing, customers are getting used to online platforms for shopping etc which in turn has increased the affinity of businesses as well to move to Digital Platform.

Digital Marketing has changed the way traditional marketers used to work for business development. Every business sector is moving to the digital means of marketing to increase or showcase their business. All these factors have led to the increase in the demand of Digital Marketers. The other motivating factor for people shifting to Digital Marketing sector is its vast, logical and innovative nature.
Our Digital Marketing course is an industry level training program designed for students, entrepreneurs and working professionals. Digital Marketing is the new buzz in the market sincsome time now. With the advent of Digital India, more focus is being put by Government and private organizations for digitizing processes. Social Media has changed our day to day lives. The basic approach of marketers has now-a-days changed. The best example of using Digital platforms for branding and outreach to people can be drawn from election campaigning by our Hon’ble Prime Minister Sh. Narendra Modi in 2014 elections which led him to a huge win.

Course Features

  • Trainers from Best Digital Marketing Companies in Pune
  • 60% Practical Knowledge & 40% theoretical knowledge
  • Hands on Experience on One Live Project.
  • 100 % Placement Assistance
  • Resume Preparation
  • Interview Preparation
  • Missed Sessions Covered
  • Multiple Flexible Batches
  • Practice Course Material

Prerequisites :

  • Computer Fundamentals
  • Duration : Weekdays (1.5 months) & Weekend (2 months) (35 hrs)

    Who can join this course

    • Freshers
    • College graduates
    • Entrepreneurs
    • Housewives
    • Call Center Employees
    • Business Development Managers

    Course Syllabus

    DIGITAL MARKETING TRAINING PROGRAM
    1. Introduction to Web
      • Basics of Web
      • How websites work (Insights to servers, Domain, Hosting)
      • Types of website (Static, Dynamic, CMS etc.) More focus on HTML & WordPress sites
      • How websites are made/ Technologies used to make websites
      • Basic HTML overview (Html tags, anchor tags, alt tags)
      • W3C validation
      • Sitemaps(HTML & XML)
      • HTTP response codes
      • How websites work (Insights to servers, Domain, Hosting)
      • Domain extension types
      • How to choose the domain?
      • What are sub domains?
      • What type of hosting should we choose?/ Types of Hosting platforms
      • Understanding server architecture
      • Types of website (Static, Dynamic, CMS etc.)
      • Overview of websites
      • How websites are made/ Technologies used to make websites
      • Basic HTML overview (Html tags, anchor tags, alt tags)
      • W3C validation
      • Sitemaps(HTML & XML)
      • Intro to CSS, JavaScript
      • Wordpress Overview
      • Difference between posts and pages
      • Overview of Plugins
      • SEO friendly plugins
    2. Introduction to Digital Marketing (DM)
      • Why is DM needed/DM overview/Importance of Digital Marketing
      • Google Insights(Evolution of Google)
      • History of Google and its algorithms
      • How search engine works?
      • Crawling
      • Indexing
      • Relevance and popularity of web pages
      • How users interact with Google?
      • Google algorithms and insights (include panda, penguin etc.)
      • Google Sandbox Effect
      • Google Snippets
      • What is page rank?
      • Links and link graph
    3. Introduction to tools
      • Google Keyword Planner
      • Importance of keyword planner
      • How to use keyword planner
      • How to extract keywords for a website
      • Understanding & analyzing volume data & search trends
      • Google Analytics
      • How to setup analytics account
      • Understanding the metrics like Sessions, page views, Bounce Rate etc.
      • Goals – Use & Set up
      • Creating Funnels
      • Understanding user behavior & Demographics
      • Analysis & Reporting
      • Advanced Visitor Insights
      • Cohort Analysis
      • Google Webmaster/Search Console
      • How to setup search console account
      • How to submit a site for indexing via Console
      • Linking Analytics & Console
      • Crawl Errors – Types & how to fix them
      • Sitemap Addition
      • Setting up international Targeting
      • Rich Cards
      • Structured Data
      • How to remove spammy actions
      • Security Issues- Insights
      • Google Speed Test tool– Checking speed on desktop & mobile and ways to improve them.
      • Alexa Rank checker tool – Checking backlinks, & alexa rank
      • Ahref – Checking backlinks of websites
      • Copyscape - Check the content duplicity
      • XML sitemap generator- Creation of XML sitemaps
    4. SEO insights
      • Overview of SEO Factors
      • Backlinks & its types
      • Broken Links
      • Keywords Density
      • Title & description rules for a web page
      • Website Analysis
      • (usage of tools, analysis factors to be discussed in detail )
      • Creating website analysis reports
      • Online website tests
      • Competitor analysis
      • On page optimization (will include meta tags creation, on page strategy , robots.txt , sitemap.xml creation, submitting sites to search engine, setting up Google Analytics & webmaster tools)
      • On page strategy creation
      • How to write title, description and other tags
      • Image optimization
      • Heading tag optimization
      • Creating SEO friendly content
      • Linking Strategy
      • SEO friendly URL creation
      • Latent Semantic Indexing.(LSI)
      • Use of outbound & internal Links
      • Canonicalization and its implementation
      • .ht Access Files and its Importance
      • Understanding redirection (301,302)
      • How to deal with multilingual websites?
      • Markup Schema implementation
      • Data Highlighter
      • AMP
      • Local SEO
      • Off page optimization
      • What is site indexing?
      • Types of submissions
      • Directory submission
      • rticle submission
      • Blog submission
      • Classified submission
      • Press Release Paid & Free Submission
      • PPT/PDF Submission
      • Video Submissions
      • Wordpress Blog creation & its promotion
      • Content Marketing
      • Content & its importance
      • Content Optimization (Keyword Density)
      • Ways to create & make viral content
      • Content strategy & challenges
      • Infographic creation
      • Video Creation & Marketing
      • Measuring results
    5. Social Media Marketing
      • Facebook
      • FB for Business (includes page creation, understanding customer base, posting {When & how to post}, posting schedule)
      • FB algo history
      • FB Adverts Manager (Paid channels)
      • FB Analytics (Measuring results)
      • Organic Promotion insights (creation of groups, types of groups, ways to post in group, use of hashtags etc.)
      • Twitter
      • Twitter for business
      • Use of hashtags
      • Twitter Cards
      • How to add followers – Strategy creation
      • Twitter Analytics
      • Linkedin
      • Basic Insights (Linkedin Profile Creation, Page creation, how to add in groups etc.)
      • Content Strategy
      • Paid Ads /Sponsored ads (How to set up a campaign, various tactics to reach out to the customers/target audience)
    6. Google Adwords
      • Account /Campaign Creation
      • Insights to Google Adwords Structure
      • Insights to MCC
      • Data Feed Creation
      • Google Shopping Ads
      • Types of modes – CPC, CPM, CPA etc.
      • Landing Page – Need & optimization
      • Display Ads & Text Ads
      • Geo Targeting
      • Sitelinks
      • Bid Management
      • Ad Scheduling
      • Remarketing
      • Campaign Monitoring
      • Adwords Policies
      • Reporting
    7. Email Marketing
      • Use & need of email marketing
      • Working of email servers
      • Understanding email nomenclature like open rate, spam, soft bounce etc.
      • Introduction to various tools like Mailchimp
      • Landing Pages
      • Mail Automation
    8. Mobile Marketing
      • Insights to Mobile Apps
      • App store Optimization (ASO)
      • How to increase downloads
      • SMS Marketing

    FAQ's

    1. Will I get any certificate after this course?

    After the course completion, an exam will be conducted to judge your knowledge along with the live project work completion check and you will be awarded a certificate from 3RI Technologies.

    2. Do you provide any internships after this course?

    Yes we can provide you with internship for upto 3 months depending upon the availability.

    3. Will I get any placement assistance after the course completion?

    Yes, we provide 100% placement assistance to our students. We have a dedicated team for Placement and tie ups with 300+ MNC’s and SME companies.

    4. Do you provide any demo classes for this course?

    Yes we conduct demo classes every weekend. Please contact us for more details.

    5. Will this course cover the Google Certifications?

    Yes, Google Certifications are a part of this course.

    Inquire Now

    

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