Digital Marketing

Digital Marketing Training in Pune

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Trained 15000+ Students  |  3 Centers in Pune  |  Job Oriented Courses  |  Affordable Fees  | Pay in Easy No Cost EMIs  |  Flexible Batch Timings

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Digital Marketing Syllabus

The detailed syllabus is designed for freshers as well as working professionals
  1. Introduction to Web
    • Basics of Web
    • How websites work (Insights to servers, Domain, Hosting)
    • Types of website (Static, Dynamic, CMS etc.) More focus on HTML & WordPress sites
    • How websites are made/ Technologies used to make websites
    • Basic HTML overview (Html tags, anchor tags, alt tags)
    • W3C validation
    • Sitemaps(HTML & XML)
    • HTTP response codes
    • How websites work (Insights to servers, Domain, Hosting)
    • Domain extension types
    • How to choose the domain?
    • What are sub domains?
    • What type of hosting should we choose?/ Types of Hosting platforms
    • Understanding server architecture
    • Types of website (Static, Dynamic, CMS etc.)
    • Overview of websites
    • How websites are made/ Technologies used to make websites
    • Basic HTML overview (Html tags, anchor tags, alt tags)
    • W3C validation
    • Sitemaps(HTML & XML)
    • Intro to CSS, JavaScript
    • WordPress Overview
    • Difference between posts and pages
    • Overview of Plugins
    • SEO friendly plugins
  2. Introduction to Digital Marketing (DM)
    • Why is DM needed/DM overview/Importance of Digital Marketing
    • Google Insights(Evolution of Google)
    • History of Google and its algorithms
    • How search engine works?
    • Crawling
    • Indexing
    • Relevance and popularity of web pages
    • How users interact with Google?
    • Google algorithms and insights (include panda, penguin etc.)
    • Google Sandbox Effect
    • Google Snippets
    • What is page rank?
    • Links and link graph
  3. Introduction to tools
    • Google Keyword Planner
    • Importance of keyword planner
    • How to use keyword planner
    • How to extract keywords for a website
    • Understanding & analyzing volume data & search trends
    • Google Analytics
    • How to setup analytics account
    • Understanding the metrics like Sessions, page views, Bounce Rate etc.
    • Goals – Use & Set up
    • Creating Funnels
    • Understanding user behavior & Demographics
    • Analysis & Reporting
    • Advanced Visitor Insights
    • Cohort Analysis
    • Google Webmaster/Search Console
    • How to setup search console account
    • How to submit a site for indexing via Console
    • Linking Analytics & Console
    • Crawl Errors – Types & how to fix them
    • Sitemap Addition
    • Setting up international Targeting
    • Rich Cards
    • Structured Data
    • How to remove spammy actions
    • Security Issues- Insights
    • Google Speed Test tool– Checking speed on desktop & mobile and ways to improve them.
    • Alexa Rank checker tool – Checking backlinks, & alexa rank
    • Ahref – Checking backlinks of websites
    • Copyscape – Check the content duplicity
    • XML sitemap generator– Creation of XML sitemaps
  4. SEO insights
    • Overview of SEO Factors
    • Backlinks & its types
    • Broken Links
    • Keywords Density
    • Title & description rules for a web page
    • Website Analysis
    • (usage of tools, analysis factors to be discussed in detail )
    • Creating website analysis reports
    • Online website tests
    • Competitor analysis
    • On page optimization (will include meta tags creation, on page strategy , robots.txt , sitemap.xml creation, submitting sites to search engine, setting up Google Analytics & webmaster tools)
    • On page strategy creation
    • How to write title, description and other tags
    • Image optimization
    • Heading tag optimization
    • Creating SEO friendly content
    • Linking Strategy
    • SEO friendly URL creation
    • Latent Semantic Indexing.(LSI)
    • Use of outbound & internal Links
    • Canonicalization and its implementation
    • .ht Access Files and its Importance
    • Understanding redirection (301,302)
    • How to deal with multilingual websites?
    • Markup Schema implementation
    • Data Highlighter
    • AMP
    • Local SEO
    • Off page optimization
    • What is site indexing?
    • Types of submissions
    • Directory submission
    • rticle submission
    • Blog submission
    • Classified submission
    • Press Release Paid & Free Submission
    • PPT/PDF Submission
    • Video Submissions
    • WordPress Blog creation & its promotion
    • Content Marketing
    • Content & its importance
    • Content Optimization (Keyword Density)
    • Ways to create & make viral content
    • Content strategy & challenges
    • Infographic creation
    • Video Creation & Marketing
    • Measuring results
  5. Social Media Marketing
    • Facebook
    • FB for Business (includes page creation, understanding customer base, posting {When & how to post}, posting schedule)
    • FB algo history
    • FB Adverts Manager (Paid channels)
    • FB Analytics (Measuring results)
    • Organic Promotion insights (creation of groups, types of groups, ways to post in group, use of hashtags etc.)
    • Twitter
    • Twitter for business
    • Use of hashtags
    • Twitter Cards
    • How to add followers – Strategy creation
    • Twitter Analytics
    • Linkedin
    • Basic Insights (Linkedin Profile Creation, Page creation, how to add in groups etc.)
    • Content Strategy
    • Paid Ads /Sponsored ads (How to set up a campaign, various tactics to reach out to the customers/target audience)
  6. Google Adwords
    • Account /Campaign Creation
    • Insights to Google Adwords Structure
    • Insights to MCC
    • Data Feed Creation
    • Google Shopping Ads
    • Types of modes – CPC, CPM, CPA etc.
    • Landing Page – Need & optimization
    • Display Ads & Text Ads
    • Geo Targeting
    • Sitelinks
    • Bid Management
    • Ad Scheduling
    • Remarketing
    • Campaign Monitoring
    • Adwords Policies
    • Reporting
  7. Email Marketing
    • Use & need of email marketing
    • Working of email servers
    • Understanding email nomenclature like open rate, spam, soft bounce etc.
    • Introduction to various tools like Mailchimp
    • Landing Pages
    • Mail Automation
  8. Mobile Marketing
    • Insights to Mobile Apps
    • App store Optimization (ASO)
    • How to increase downloads
    • SMS Marketing

Digital Marketing Classes in Pune

3RI Technologies is one of the best training institutes to pursue Digital Marketing Training in Pune. Our Digital Marketing course is designed by the industry specialists and delivered by the certified Digital Marketers having 7+ years of experience. Our Digital Marketing course is divided among many modules and is catered as per the audience. We have designed our course for specific audiences as well as for students, college graduates, marketing professionals, entrepreneurs, etc. With the increasing popularity of online marketing, customers are getting used to online platforms for shopping, etc. which in turn has increased the affinity of businesses as well to move to Digital Platform.

Digital Marketing has changed the way traditional marketers used to work for business development. Every business sector is moving to the digital means of marketing to increase or showcase their business. All these factors have led to an increase in the demand for Digital Marketers. The other motivating factor for people shifting to the Digital Marketing sector is its vast, logical and innovative nature. 

Digital Marketing Training in pune

Our Digital Marketing course is an industry level training program designed for students, entrepreneurs, and working professionals. Digital Marketing is the new buzz in the market for some time now. With the advent of Digital India, more focus is being put by Government and private organizations for digitizing processes. Social Media has changed our day to day lives. The basic approach of marketers has nowadays changed. The best example of using Digital platforms for branding and outreach to people can be drawn from election campaigning by our Hon’ble Prime Minister Sh. Narendra Modi in 2014 elections which led him to a huge win.

Introduction:

Digital Marketing, Online Marketing, Internet Advertising … as you call it, marketing your business online is a big problem today. After all, Internet usage is more than doubled in the past decade, and this change has had a dramatic impact on how people buy products and interact with companies. Italic marketing, online marketing, Internet advertising … as you call it, marketing your business online is a big problem today. Digital marketing, therefore, implies the use of digital technology to achieve marketing objectives. It is not essential that digital marketing is always separate from the entire marketing department since both objectives are the same.

What is Digital Marketing?

Digital marketing refers to online marketing efforts or investments. Email marketing, pay-per-click advertising, social media marketing , even blogs are excellent examples of digital marketing. They help introduce people to your company and convince them for buying. Here are most common digital marketing resources and strategies that companies use to reach people online: It just has to be a marketing tool you use online.

However, many people don’t know how many digital marketing resources are available to them.

• Video content (video ads, product demonstrations, etc.)

• Images (infographics, product photos, company photos, etc.)

• Written content (blog articles, e-books, product descriptions, testimonials, etc.)

• Online products or tools (SaaS, calculator, interactive content, etc.)

To understand the importance of digital marketing for the future of marketing in any company, it is useful to think about the interactions that the public must understand and manage. Nowadays, digital marketing involves many more ways of interacting with the public than the website or email… book implementation.

5D defines the opportunities for consumers to interact with brands and for companies to reach and learn from their target groups in different ways:

1. Digital devices: the public experiences brands through interaction with commercial websites and mobile apps, usually through a combination of the connected devices, including smartphones, tablets, desktops, televisions and gaming devices.

2. Digital platforms: most interactions on these devices take place via a browser or through the applications of the most important platforms or services such as Facebook (and Instagram), Google

3. Digital media: various paid and proprietary communication channels to reach and reach the public, including advertisements, emails and news, search engines, and social networks.

4. Digital data: the information that companies collect about their audience profiles and their interactions with companies that must now be legally protected in most countries.

5. Digital technology: the marketing technology or the stack of products that companies use to create interactive experiences for websites and mobile apps in kiosks and courier stores.

Digital marketing strategies are also constantly changing.

However, here are some of the strategies used by most companies:

  • Pay-Per-Click Advertising:

Pay per click advertising (PPC) is actually a generic term that covers any type of digital marketing that you only pay for every user who clicks on the ad. For example, Google AdWords is nothing but PPC advertising called “paid advertising” (which we’ll discuss shortly). Facebook ads are another form of PPC ads and its called “paid social media advertising” (we’ll be back to this soon).

  • Paid Search Advertising:

With Google, Bing, and Yahoo, you can place text ads on your SERP pages (Search engine results). Paid search ads is one of the best ways to reach potential customers who are actively looking for a product or service same like yours.

  • Search Engine Optimization:

If you don’t want to pay to appear on SERPs, you can also use search engine optimization (SEO) to try to organically rank pages or blog posts on your website. You don’t have to pay directly for each click, but ranking a page usually takes a lot of time and effort (a more detailed comparison between paid search and SEO.

  • Paid Social Media Advertising:

Paid social media ads is a great way to inform an audience that may not know that your company, product, or service is present.social media platforms e.g Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat can show ads on your website.

  • Social Media Marketing:

Like SEO, social media marketing is the organic and free way of using social media platforms e.g Facebook or Twitter to market your business. Like search engine optimization, your company’s organic marketing on social media takes much more time and effort, but it can get much cheaper long-term results.

  • Conversion Rate Optimization:

Conversion rate optimization is the art and science for improving your online user experience. In most cases, companies use CRO to get multiple conversions (leads, chats, calls, sales, etc.) from existing website traffic.

  • Content marketing:

Content marketing is another very broad term in digital marketing. Content marketing includes all digital marketing efforts that use content resources (blog posts, infographics, e-books, videos, etc.) to increase brand awareness or generate clicks, leads, or sales.

  • Email marketing:

Email marketing is oldest form of online marketing and continues to grow. Most digital marketing experts use email marketing for special advertising offers, present content (usually in the context of content marketing), or promote an event.

  • Affiliate marketing:

Affiliate marketing essentially involves paying a person (a person or a company) to advertise your products and services on your website.

Key Features of Digital Marketing Training 

  • Trainers from Best Digital Marketing Companies in Pune
  • 60% Practical Knowledge & 40% theoretical knowledge
  • Hands on Experience on One Live Project.
  • 100 % Placement Assistance
  • Resume Preparation
  • Interview Preparation
  • Missed Sessions Covered
  • Multiple Flexible Batches
  • Practice Course Material

PREREQUISITES :

Computer Fundamentals

DURATIONWeekdays (1.5 months) & Weekend (2 months) (35 hrs)

WHO CAN JOIN THIS COURSE

  • Freshers
  • College graduates
  • Entrepreneurs
  • Housewives
  • Call Center Employees
  • Business Development Managers

FAQs

Most frequent questions and answers

After the course completion, an exam will be conducted to judge your knowledge along with the live project work completion check and you will be awarded a certificate from 3RI Technologies.

Yes we can provide you with internship for upto 3 months depending upon the availability.

Yes, we provide 100% placement assistance to our students. We have a dedicated team for Placement and tie ups with 300+ MNC’s and SME companies.

Yes we conduct demo classes every weekend. Please contact us for more details.

Yes, Google Certifications are a part of this course.

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